If you are a website publisher looking for a fast and easy way to make money, Google Adsense program is for you. Posting relevant, text-based Google adsense ads on your web site's content pages will earn you money every time someone clicks on them. Many people are now realizing that this is a good way to make money.
How much you will earn per click depends on how much the advertisers are paying for the keyword. Keyword is the most important factor. If the keywords the advertiser have chosen are high paying keywords, you could earn more dollars per click. On the other hand, low paying keywords will earn you just a few cents per click.
Start making money out of your website using Google Adsense now:
1-Sign up for a Google Adsense account.
. 2- Insert the Adsense code into the web pages. Google Adsense ads will start to appear after that.
. 3- You start to earn money when visitors click on the Google Adsense ads, this will range from a few cents to a few dollars per click.
. 4- You can log in to your Google Adsense account to check your statistics. a) go to adsense setup b) select channels c) select Adsense for content and click on URL channels d) Add in all the URL of your web pages. (If you have many web pages containing AdSense ads, this will help you to monitor the clicks on different pages.)
Once you start to make money from this website using Google Adsense Program, you may want to build as many sites as possible to maximise your earning. Of course there are other factors that will affect how your website will perform, you may learn it step by step in a later stage.
Articles Source - Free Articles
About the Author
This article is written by Vincent T. Placing high paying keywords on your web site is a very important factor that determine how much you will earn using Adsense advertising. You may learn how to find FREE high paying keywords at : Google Adsense
السبت، 30 أبريل 2011
السبت، 23 أبريل 2011
الخميس، 21 أبريل 2011
E-Commerce Design - Back to Basics
Commerce Design - Back to Basics
It just amazes me, that sometimes we have to really think outside the square box and radically get back to basics and really think about what we’re doing. You know what I mean, getting, the basic factual objectives in place and really putting things in place from a basic perspective for a customer.
Let me tell you a shopping experience I had a few months ago. We had been on holiday for a week far from home staying at my wife’s family. When we left, we loaded up the car, got the kids ready, then lo and behold, we really needed some last minute supplies to keep the kids entertained on a rather long car journey. No problem I thought, so I headed down to their local supermarket, but not having driven in that city much before, I took a wrong turn and ended up in a different suburb. I didn’t consider this a major problem at the time, having been in this other suburb plenty of times in my single stomping days, 20 years ago, on pushbikes when a friend lived there. But hey these times are different, I’m driving a car on considerably more crowded roads approaching from a different angle, and yep I got lost again. I now was completely dependent on signposts to find this supermarket I had been to several times before. To cut a long story shorter, I found this supermarket in the mall, to find there had been some serious building redevelopments in the area, and this once moderately sized shopping mall, had grown into a mega sized mall. The supermarket was now greatly enlarged with multi-story parking, at one end at this sprawling complex. Finding my way in was a challenge in itself, but once there it was greeted with every possible retail purchase imaginable, but finding what I wanted in a hurry was not an easy thing. And yes, when finally got the nibbles for the kids and found the checkout, there was a very slow checkout operator and a queue that slowed me right down.
Don’t get me wrong I was in a serious rush, the later we left during that morning would have big consequences. I really wanted to get away as soon as possible on a long car journey, but something quite straightforward on our home turf, turned out to be quite a time consuming & stressful process.
You might just well ask, well what on earth has this got to do with e-commerce? I think there are lessons that can be learned through this.
When it comes to E-commerce, old traditions die-hard when it comes to shopping in the Internet age.
Firstly, can your customers find your website? This is a critical factor in ensuring the success of a site. Can your customers find you through publicising your domain name and through directories and other publicly available sources of referrals? Are you happy for your customers to arrive neatly and politely on the front doorstep i.e. your homepage? or are you quite happy for your customers to arrive there though any conceivable opening, with customers entering through the side doors and clambering in through the windows? For this to happen your e-commerce site needs to be both search engine optimized (so products are optimised for key phrases) and search engine friendly (some search engines can’t read query strings). What use is a store, when how great it may be, but the opening is hard to find, except for the select few.
Your site needs to be visible; it should come up through the search engines for attracting more customers.
Secondly, I noticed when developing my own e-commerce software that many sites were rather cumbersome to navigate. Can a customer find your product in a hurry? Or is it buried 4 levels deep through a hieratical menu structure that waits for 6 different images to load on every page. This means if your sitting by the bananas in a store, can you find the shredded chicken in one hit, or do you have to go through 5 slow page loads, taking say 1 minute to reach they next desired page. I noticed the number of mouse clicks required to achieve a purchase, was in most clicks far more necessary than required.
Another area that many of my clients preferred was having instant feedback on the shopping cart. When I'm in the supermarket I've got a pretty good idea what's in my shopping cart, if any items are missing and an approximate cost. I know, I can't miss it, my shopping cart is there right in front of me!! Yet many e-commerce sites, you don't really know what's in your cart. Most of clients liked the shopping cart on the right hand side of the webpage, which was valuable in providing constant instant feedback on the shopping experience.
The statistics are that approximately 50% of customers abandon their shopping cart before making a purchase. I'll repeat this again about 50% of customers abandon their shopping trolley before hitting the checkout. Why? Obviously some are window shoppers, but a major factor in this is a poorly designed checkout. Can you imagine this happening in real life, with a supermarket littered everywhere with abandoned shopping carts?
I noticed when I'm at the checkout at the supermarket the checkout operator obtains the minimum amount of information to make a purchase by whizzing my money machine card or credit card. Yet when I'm going through the checkout at an e-commerce site, I'm quite often asked information that is surplus and slows down the speed of the checkout process. Why would I need to be asked my fax no., when the storeowner has no intention of ever contacting me by fax? Is your checkout at express experience requiring the minimum amount of information or a complex procedure involving more than one page with the user been bombarded with unnecessary questions?
Another turnoff I found is with a first time user been asked to create an account, before entering the checkout. Can you imagine me being asked to fill out an application form for an account at a new supermarket for a one off purchase? Other factors that create a bad user experience are with misleading or slightly rude error messages, or hitting the "submit" button and not really knowing if your order went through. The latter can be prevented by having the submit button greyed out after pressing this.
To summarise, customers need to find your store easily, know how to get around in a jiffy and need to whiz through the checkout seemlessly, it all just does come down to basic common sense.
Paul Roberts develops e-commerce solutions and software, see http://www.robodesignolutions.com and http://www.robodesign.co.nz for more details
It just amazes me, that sometimes we have to really think outside the square box and radically get back to basics and really think about what we’re doing. You know what I mean, getting, the basic factual objectives in place and really putting things in place from a basic perspective for a customer.
Let me tell you a shopping experience I had a few months ago. We had been on holiday for a week far from home staying at my wife’s family. When we left, we loaded up the car, got the kids ready, then lo and behold, we really needed some last minute supplies to keep the kids entertained on a rather long car journey. No problem I thought, so I headed down to their local supermarket, but not having driven in that city much before, I took a wrong turn and ended up in a different suburb. I didn’t consider this a major problem at the time, having been in this other suburb plenty of times in my single stomping days, 20 years ago, on pushbikes when a friend lived there. But hey these times are different, I’m driving a car on considerably more crowded roads approaching from a different angle, and yep I got lost again. I now was completely dependent on signposts to find this supermarket I had been to several times before. To cut a long story shorter, I found this supermarket in the mall, to find there had been some serious building redevelopments in the area, and this once moderately sized shopping mall, had grown into a mega sized mall. The supermarket was now greatly enlarged with multi-story parking, at one end at this sprawling complex. Finding my way in was a challenge in itself, but once there it was greeted with every possible retail purchase imaginable, but finding what I wanted in a hurry was not an easy thing. And yes, when finally got the nibbles for the kids and found the checkout, there was a very slow checkout operator and a queue that slowed me right down.
Don’t get me wrong I was in a serious rush, the later we left during that morning would have big consequences. I really wanted to get away as soon as possible on a long car journey, but something quite straightforward on our home turf, turned out to be quite a time consuming & stressful process.
You might just well ask, well what on earth has this got to do with e-commerce? I think there are lessons that can be learned through this.
When it comes to E-commerce, old traditions die-hard when it comes to shopping in the Internet age.
Firstly, can your customers find your website? This is a critical factor in ensuring the success of a site. Can your customers find you through publicising your domain name and through directories and other publicly available sources of referrals? Are you happy for your customers to arrive neatly and politely on the front doorstep i.e. your homepage? or are you quite happy for your customers to arrive there though any conceivable opening, with customers entering through the side doors and clambering in through the windows? For this to happen your e-commerce site needs to be both search engine optimized (so products are optimised for key phrases) and search engine friendly (some search engines can’t read query strings). What use is a store, when how great it may be, but the opening is hard to find, except for the select few.
Your site needs to be visible; it should come up through the search engines for attracting more customers.
Secondly, I noticed when developing my own e-commerce software that many sites were rather cumbersome to navigate. Can a customer find your product in a hurry? Or is it buried 4 levels deep through a hieratical menu structure that waits for 6 different images to load on every page. This means if your sitting by the bananas in a store, can you find the shredded chicken in one hit, or do you have to go through 5 slow page loads, taking say 1 minute to reach they next desired page. I noticed the number of mouse clicks required to achieve a purchase, was in most clicks far more necessary than required.
Another area that many of my clients preferred was having instant feedback on the shopping cart. When I'm in the supermarket I've got a pretty good idea what's in my shopping cart, if any items are missing and an approximate cost. I know, I can't miss it, my shopping cart is there right in front of me!! Yet many e-commerce sites, you don't really know what's in your cart. Most of clients liked the shopping cart on the right hand side of the webpage, which was valuable in providing constant instant feedback on the shopping experience.
The statistics are that approximately 50% of customers abandon their shopping cart before making a purchase. I'll repeat this again about 50% of customers abandon their shopping trolley before hitting the checkout. Why? Obviously some are window shoppers, but a major factor in this is a poorly designed checkout. Can you imagine this happening in real life, with a supermarket littered everywhere with abandoned shopping carts?
I noticed when I'm at the checkout at the supermarket the checkout operator obtains the minimum amount of information to make a purchase by whizzing my money machine card or credit card. Yet when I'm going through the checkout at an e-commerce site, I'm quite often asked information that is surplus and slows down the speed of the checkout process. Why would I need to be asked my fax no., when the storeowner has no intention of ever contacting me by fax? Is your checkout at express experience requiring the minimum amount of information or a complex procedure involving more than one page with the user been bombarded with unnecessary questions?
Another turnoff I found is with a first time user been asked to create an account, before entering the checkout. Can you imagine me being asked to fill out an application form for an account at a new supermarket for a one off purchase? Other factors that create a bad user experience are with misleading or slightly rude error messages, or hitting the "submit" button and not really knowing if your order went through. The latter can be prevented by having the submit button greyed out after pressing this.
To summarise, customers need to find your store easily, know how to get around in a jiffy and need to whiz through the checkout seemlessly, it all just does come down to basic common sense.
Paul Roberts develops e-commerce solutions and software, see http://www.robodesignolutions.com and http://www.robodesign.co.nz for more details
Small Online Businesses New Merchant Services
The other day I saw something that I haven’t seen in quite a while, and I’m not talking about black and white television. I found a new online shopping site and their checkout page had directions on how to send in a check for payment.
I had two immediate thoughts. First, this might be an old version of the site because in my experience no one does paper checks online any more. Two, if it was current I didn’t trust it. With merchant services so easy to establish why would anyone not accept payments online?
There may have been a time in the online shopping arena when only established larger businesses had credit card processing, but that time has come and gone. Consider the following examples
buddy of mine buys and sells baseball cards, working from his extra bedroom, and he is set up to accept credit cards
My uncle makes holiday ornaments from discarded aluminum cans and he accepts payments online
The guy next door sells genuine BMW accessories online, working out of his garage, and he has credit card processing
The lesson here is that small online businesses – even very small online businesses – can benefit from having credit card services.
First, it makes their business operate more efficiently. Instead of dealing with the hassle of processing checks, all transactions are done in real time and organized for easy reconciliation.
Second, it gives people a greater sense of confidence when they deal with an online merchant. There are enough people that have been burned by sending a check to a bogus online business – including me – that seeing credit card services offers a greater sense of confidence when placing an order.
And third, with merchant account services so easy to establish and so available to e-store owners there just seems that something is not quite right about anyone who would make the decision not to accept payments online. At worst they might be crooks – at best they aren’t very savvy about running an online business.
But if you are a small online business wanting to add credit card services you may be wondering how to best go about making your choice. You may have even entered “merchant services” into your search engine and found that there are hundreds upon hundreds of providers. And maybe you’re feeling that you’re in over your head.
One way to ratchet down the anxiety is by speaking with other small e-store operators that have made the leap into credit card processing online. They can help you navigate the processing of making a decision. Indeed, thy can show you where they may have stumbled during the process to make sure you avoid the potholes that can trap rookies.
If you don’t have this resource, contact four to six credit card services providers and talk to them about what you need. See what solutions they offer and make side-by-side comparisons to see which one seems to be offering the best fit for your business.
Jim Osterman is a Web content developer with Charge.com, a leading merchant services company that offers innovative credit card processing solutions.
A one-size fits-all solution for an enterprise E-commerce solution
Today enterprises have different models to choose from when it comes to implementing e-commerce solutions. The choices vary from a buy model, a build model, a hosted build model or an SaaS model, better know as a software service model. For small to medium sized organizations, and for non-profit organizations the choices are quite often more limited to either an open source hosted model or an fits-all SaaS solution.
I will elaborate on each of these models and develop their pros and cons, and also develop the levels of skills you need within the enterprise to implement these delivery models.
When you are evaluating models and vendors within the different models, it is important to first have a solid look at your requirements, your budget, the level of risk you want to take and also your IT skills altogether.
It is also in a first instance more important to evaluate what model is best suited for your enterprise or organization, and then choose a suitable vendor within this model, and surely not the way around.
I will cover 4 delivery models and elaborate on their pros and cons:
The first delivery model is the buy model, whereas the customer is actually buying an e-commerce software and buying the licensed software that goes with it.
A licensed software is usually Feature-rich, is robust and well tested and has some pre built integration tools available. There is a continuous investment done by the vendor on new features and enhancements, although they might come at a steep additional cost to the purchase price.
Your time to market will be relatively slow, but faster then the build model, which will be discussed later. Most likely there will be sufficient system integrators and developers available to help you with all integrations with needed with internal systems.
On the negative site of the buying model, you have:
the difficulty of choosing the right product for your requirements. Quite often you end up with a software that you only use half of a quarter, but you of course pay for the entire application
most of the software's are stand alone and difficult to integrate with existing systems
future enhancements and updates might not be useful for your particular needs
it will always be an expensive solution compared to the hosted or SaaS solutions
the IT skills required to implement the solution might not be in house, so your cost will be augmented
your switching cost is very high, so your risk will be higher then with other models
and last this is not a fits-all solution as you will need to host the software in your own or in a hosted data center.
The second delivery model is the build model, whereas the customer is building its own e-commerce application in-house and integrating this with the existing ERM, CRM and other applications.
In favor of this model are: you can build exactly what you need, you can take full advantage of your internal systems and your internal IT competencies, you can be unique in the marketplace with a unique solution, and you can tie all your e-commerce channels to market together in one system that fits it all for you.
The minors of this model are:
it's a risky and expensive model, which is using highly competent and skilled staff at a high opportunity cost and with a risk of losing these assets to companies for which IT is a core competency, not an add-on business.
Time to market can be long and even too long as you want to build a completely integrated and unique system
cost of maintenance and upgrade could be become prohibitive, as you need to employ the same skilled people as the ones who build the system
build solution can become obsolete, technology wise as the project needs to stick to its technology choices for too long to justify a return on investment
The third delivery model is a platform model, that is a kind of hybrid between buying a software license and building an own platform. This is the open source world, whereby there is a platform that can be designed and enhanced by an internal IT team, system integrators or vendors that are familiar with the open source platform. The source code is available, API are developed and services are to a certain extend reusable and you have a community of developers readily available to give you a hand. There is the flexibility of ready made volumes that if needed can be adapted to your needs, and existing applications can be integrated more easily then within the build model.
Although this model is relatively risk free and easy to control budget wise, it still requires a solid IT skills sets, ideally internally or sourced through a vendor that has good knowledge of the open source platform and the internal e-commerce requirements. It will overall cost more time to implement then a straightforward SaaS model, described hereafter.
The fourth and by far the model that has the most appeal and traction lately is the SaaS model, whereby the E-commerce application is sold as a service and whereby the software is provided to you as a one-size fit-all solution.
There is first no customization needed, as everything is out-of-the-box and all data input can be done via a standard browser and Internet connection.
Your time to market can be counted in days, not weeks and certainly not months. Whatever your input is, can be in your e-commerce application almost immediately.
There is literally no upfront cost and there is no scaling issue, as the application will scale with the growth of your e-commerce application.
Updates and upgrades are part of the contract and included in the monthly or yearly service fee, so no extra hidden cost for that.
There is no hardware investment needed, as the service is hosted on the servers of the software vendor.
And most importantly, you do need to have an IT staff to run your e-commerce application, you can leave it in the hands of the business people making commercial decision, not technical decisions.
There are very few negatives for the SaaS model, but a few objections could come from:
customers that have security issues as they share a platform with other customers
the pace of innovation and new features that is not fitting with certain customer's requirements
difficulty of integration, although the application can sit alongside other web applications.
Conclusion
The SaaS model is by far the most appealing model for the majority of small and medium sized businesses and for any non-profit organization that is taking an e-commerce approach. For larger enterprises the SaaS model could be sitting alongside a larger corporate bought or build e-commerce application. It is fast and easy to set-up, and it can serve a niche purpose in the overall e-commerce strategy.
But for any organization where brand recognition, merchandising and marketing is the key driver, the SaaS model should be prime strategy. Time-to-market and speed of deployment are other key drivers to choose this model as a prime model.
When your IT budget is low to moderate and your in-house IT skills are minimal or you are new to the e-commerce business and you want to minimize your upfront risks, then the SaaS model is the only model that will give you any chance of return of investment and any chance of securing more business with your e-commerce tool.
When choosing an SaaS vendor, go for the ones that offer you a Flat fee service, so that when your e-commerce application starts scaling you are not penalized for your own success.
I will elaborate on each of these models and develop their pros and cons, and also develop the levels of skills you need within the enterprise to implement these delivery models.
When you are evaluating models and vendors within the different models, it is important to first have a solid look at your requirements, your budget, the level of risk you want to take and also your IT skills altogether.
It is also in a first instance more important to evaluate what model is best suited for your enterprise or organization, and then choose a suitable vendor within this model, and surely not the way around.
I will cover 4 delivery models and elaborate on their pros and cons:
The first delivery model is the buy model, whereas the customer is actually buying an e-commerce software and buying the licensed software that goes with it.
A licensed software is usually Feature-rich, is robust and well tested and has some pre built integration tools available. There is a continuous investment done by the vendor on new features and enhancements, although they might come at a steep additional cost to the purchase price.
Your time to market will be relatively slow, but faster then the build model, which will be discussed later. Most likely there will be sufficient system integrators and developers available to help you with all integrations with needed with internal systems.
On the negative site of the buying model, you have:
the difficulty of choosing the right product for your requirements. Quite often you end up with a software that you only use half of a quarter, but you of course pay for the entire application
most of the software's are stand alone and difficult to integrate with existing systems
future enhancements and updates might not be useful for your particular needs
it will always be an expensive solution compared to the hosted or SaaS solutions
the IT skills required to implement the solution might not be in house, so your cost will be augmented
your switching cost is very high, so your risk will be higher then with other models
and last this is not a fits-all solution as you will need to host the software in your own or in a hosted data center.
The second delivery model is the build model, whereas the customer is building its own e-commerce application in-house and integrating this with the existing ERM, CRM and other applications.
In favor of this model are: you can build exactly what you need, you can take full advantage of your internal systems and your internal IT competencies, you can be unique in the marketplace with a unique solution, and you can tie all your e-commerce channels to market together in one system that fits it all for you.
The minors of this model are:
it's a risky and expensive model, which is using highly competent and skilled staff at a high opportunity cost and with a risk of losing these assets to companies for which IT is a core competency, not an add-on business.
Time to market can be long and even too long as you want to build a completely integrated and unique system
cost of maintenance and upgrade could be become prohibitive, as you need to employ the same skilled people as the ones who build the system
build solution can become obsolete, technology wise as the project needs to stick to its technology choices for too long to justify a return on investment
The third delivery model is a platform model, that is a kind of hybrid between buying a software license and building an own platform. This is the open source world, whereby there is a platform that can be designed and enhanced by an internal IT team, system integrators or vendors that are familiar with the open source platform. The source code is available, API are developed and services are to a certain extend reusable and you have a community of developers readily available to give you a hand. There is the flexibility of ready made volumes that if needed can be adapted to your needs, and existing applications can be integrated more easily then within the build model.
Although this model is relatively risk free and easy to control budget wise, it still requires a solid IT skills sets, ideally internally or sourced through a vendor that has good knowledge of the open source platform and the internal e-commerce requirements. It will overall cost more time to implement then a straightforward SaaS model, described hereafter.
The fourth and by far the model that has the most appeal and traction lately is the SaaS model, whereby the E-commerce application is sold as a service and whereby the software is provided to you as a one-size fit-all solution.
There is first no customization needed, as everything is out-of-the-box and all data input can be done via a standard browser and Internet connection.
Your time to market can be counted in days, not weeks and certainly not months. Whatever your input is, can be in your e-commerce application almost immediately.
There is literally no upfront cost and there is no scaling issue, as the application will scale with the growth of your e-commerce application.
Updates and upgrades are part of the contract and included in the monthly or yearly service fee, so no extra hidden cost for that.
There is no hardware investment needed, as the service is hosted on the servers of the software vendor.
And most importantly, you do need to have an IT staff to run your e-commerce application, you can leave it in the hands of the business people making commercial decision, not technical decisions.
There are very few negatives for the SaaS model, but a few objections could come from:
customers that have security issues as they share a platform with other customers
the pace of innovation and new features that is not fitting with certain customer's requirements
difficulty of integration, although the application can sit alongside other web applications.
Conclusion
The SaaS model is by far the most appealing model for the majority of small and medium sized businesses and for any non-profit organization that is taking an e-commerce approach. For larger enterprises the SaaS model could be sitting alongside a larger corporate bought or build e-commerce application. It is fast and easy to set-up, and it can serve a niche purpose in the overall e-commerce strategy.
But for any organization where brand recognition, merchandising and marketing is the key driver, the SaaS model should be prime strategy. Time-to-market and speed of deployment are other key drivers to choose this model as a prime model.
When your IT budget is low to moderate and your in-house IT skills are minimal or you are new to the e-commerce business and you want to minimize your upfront risks, then the SaaS model is the only model that will give you any chance of return of investment and any chance of securing more business with your e-commerce tool.
When choosing an SaaS vendor, go for the ones that offer you a Flat fee service, so that when your e-commerce application starts scaling you are not penalized for your own success.
How to Develop Effective Vancouver Web Strategy to Improve the Performance of Your Website
Do you want to improve the performance of your business website? Do you want to attract more site visitors but you do not know where to start? These are the common questions of most business owners in Vancouver with online presence. They are usually savvy entrepreneurs but Internet marketing is a new battleground for them. If you are facing this kind of dilemma, then you need the help of professionals who can develop a new Vancouver web strategy. An excellent Internet marketing outfit in Vancouver can provide web traffic tracking service, site optimization, and website evaluations. These steps will boost the competitiveness of your website in the online market.
There are many forms of Vancouver web strategy solutions. One of these strategies is web traffic tracking. You might be wondering why is it so important to track and monitor web traffic? Well, web traffic can provide lots of valuable data for you. You can use the data to custom fit your website to the needs of your target customers. This means that based on the traffic data, it is possible to develop a unique Vancouver web strategy to make your website more effective. For example, the traffic stats show that a particular page is attracting millions of hits. Based on this singular data, you will be able to analyze that particular web page to determine why it is capable of attracting high volume of visitors.
Based on your page evaluation, you can now replicate the page so that other areas of your website can also attract millions of hits. This is the value web traffic tracking. You can devise new Vancouver web strategy in order to improve the performance of your entire website. Web traffic tracking can also give you a very good insight on the sources of your traffic. Again, all you need to do is to look at the traffic stats. If you see that the majority of your traffic is coming from international sources, then you can customize your pages so that international buyers can get your services. By simply looking at your traffic stats, you will be able to discover new Vancouver web strategy that will surely improve the sales performance of your website.
Lastly, web traffic tracking is also valuable to improve search engine positioning. You probably know already that if you can capture the first pages of search results, then you will surely attract more visitors to your website. If you analyze your website, you will notice that some of the key terms on your page content can attract search engine traffic. This means that more people are looking for those key terms. You can now use these terms throughout your site to further attract more people. But you have to take note that web analytics is complicated and tedious. You may not have the time to regularly monitor and analyze the performance of your website. That is why it is always best to get the services of a web development and Internet marketing team in Vancouver.
There are many forms of Vancouver web strategy solutions. One of these strategies is web traffic tracking. You might be wondering why is it so important to track and monitor web traffic? Well, web traffic can provide lots of valuable data for you. You can use the data to custom fit your website to the needs of your target customers. This means that based on the traffic data, it is possible to develop a unique Vancouver web strategy to make your website more effective. For example, the traffic stats show that a particular page is attracting millions of hits. Based on this singular data, you will be able to analyze that particular web page to determine why it is capable of attracting high volume of visitors.
Based on your page evaluation, you can now replicate the page so that other areas of your website can also attract millions of hits. This is the value web traffic tracking. You can devise new Vancouver web strategy in order to improve the performance of your entire website. Web traffic tracking can also give you a very good insight on the sources of your traffic. Again, all you need to do is to look at the traffic stats. If you see that the majority of your traffic is coming from international sources, then you can customize your pages so that international buyers can get your services. By simply looking at your traffic stats, you will be able to discover new Vancouver web strategy that will surely improve the sales performance of your website.
Lastly, web traffic tracking is also valuable to improve search engine positioning. You probably know already that if you can capture the first pages of search results, then you will surely attract more visitors to your website. If you analyze your website, you will notice that some of the key terms on your page content can attract search engine traffic. This means that more people are looking for those key terms. You can now use these terms throughout your site to further attract more people. But you have to take note that web analytics is complicated and tedious. You may not have the time to regularly monitor and analyze the performance of your website. That is why it is always best to get the services of a web development and Internet marketing team in Vancouver.
Unique Vancouver website marketing solutions are mandatory for successful SEO results
For websites that target Vancouver and its people, Vancouver website marketing solutions is a must for them. There are many points integrated into website marketing and one that is really causing ripples right now is Vancouver social media marketing. These days, almost everyone is registered with some or the other social networking website and these websites now offer attractive propositions when it comes to website marketing through them. With so many registered users able to access the advertisements, it is common knowledge that the chances of generating increasing traffic is much more than some forms of traditional online advertisements.
One may think that there is not much of a difference between traditional online marketing and social media marketing. On paper, it may seem simple. But in actuality, it takes strategy, time and effort to set up a successful social media marketing campaign. It is very important to create advertisements and displaying them at the right time so that visitors get interested and subsequently get engaged with the advertisement and the landing page. Vancouver social media marketing is an important part of Vancouver website marketing solutions and it is best to let professional handle this part of your website promotion.
Apart from Vancouver social media marketing, Vancouver website marketing solutions also include other important services. One of the most popular and prominent services is search engine optimization, or SEO. SEO is another strategy that SEO companies use to ensure that their client website is featured prominently when a visitor to a search engine searches using a keyword that is contained in the client website. It is an intricate process but is worth its cost and time. Another important website marketing solution is pay per click campaign. These campaigns involve the listing of sponsored links to a website when visitors to search engines search using keywords contained in the website. Managing this campaign also requires a lot of expertise. Email marketing is another area through which a website and its products and services can be marketed through emails sent to registered members and non members listed with the management company.
One cannot say which campaign is better than the other. Representatives of Vancouver website marketing solutions companies sit with their clients and identify their needs. Depending upon what the clients want, these companies use the marketing process that fits in with the client requirement. It is true that more and more clients are looking at Vancouver social media marketing campaigns as one of the best and most profitable options, but the other options are also equally good, depending upon what the website marketing solutions people think.
If you really want to see the popularity of your website skyrocket, then the answer lies in engaging in Vancouver website marketing solutions and especially in Vancouver social media marketing campaigns. There are various options available for you as a website owner and the professional online marketing companies can choose the exact option that will fit your need as well as your budget. All you need to do is search, call and fix an appointment. Vancouver social media marketing is now an integral part of Vancouver website marketing solutions and it maximize the chances of your success.
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